When there is a good or service that a company won't provide because there is no way to stop people from getting that service for free (in other words, no way to make a profit), then that good or service is a pure public good. Hello, lighthouses! Also, we can count the military and the police among our pure public goods, too.
When there is no good or service to sell, the market doesn't exist.
How about if the market exists but there is only one game in town? Lev and Natalie also discuss economist Joseph Stiglitz's theory of the new era of monopoly.
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